Welcome to ⚡︎superoby⚡︎, the sustainable brand that offers you unique pieces, upcycled or made from deadstock fabrics, embellished with hand-painted and handcrafted embroidery. Seasonless and for everyone, each creation is designed to adapt to you and your style.

In our atelier, garments become canvases for painting. The brushstrokes cover existing logos and slogans, transforming them into wearable works of art. The result is a pictorial effect that is soft to the touch, material, and with contrasts between matte and glossy, making each piece unique.

Every garment we select or purchase is carefully washed and ironed. The size is determined based on the shape of the piece, then it is painted and embroidered to give it a new life. We choose only garments in perfect condition, without signs of wear. If they feature logos or text, we enhance them with intense brushstrokes, creating extraordinary layers of color. Sometimes, we let the original logo show slightly—a discreet signature that makes each piece even more special.

To ensure the highest quality, we use water-based, odorless colors free of animal-derived materials, in line with vegan principles. Beyond painting, our team explores haberdasheries, antique shops, and flea markets to recover and reuse embroidery, pearls, stones, metals, lace, accessories, buckles, pins, earrings, and tailoring details. Each element is combined with a punk touch to create truly extraordinary pieces.

Your ⚡︎superoby⚡︎ garments are practical and easy to maintain: you can machine wash them at 20°C and let them dry on a hanger. They don’t require special care but always retain their distinctive character.

With our no-season and for-everyone approach, at any age, you will always find garments that perfectly suit you. Our style, preferably oversized, includes sizes from S to 3XL, allowing everyone to find the right piece. Our selection is constantly evolving, with surprising capsule collections born from the inspiration of the moment.

⚡︎superoby⚡︎ is not just fashion; it is a continuously evolving creative experience. Thanks to AI, we explore new forms of expression: from creating music tracks to designing avatars that wear our clothes, featured on our e-commerce site, social networks, lookbooks, and newsletters.

Discover your unique piece and become part of this creative revolution!